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online resource centre

Lecturer resources

  • Tutorial activities: a wealth of ideas for use in seminars and tutorials.
  • Online cases: additional case material to use in your teaching. One case per chapter, 1000-1500 words each.
  • Pointers: as to how to answer discussion questions.
  • PowerPoint slides: a suite of fully customizable PowerPoint slides.
  • Testbank: a ready-made electronic testing resource which can be customized to meet your teaching needs.

Student resources

  • Multiple choice questions: students can test themselves on each chapter and receive instant feedback.
  • Flashcard glossary: helps readers to memorise the key terms in the book; can be downloaded on to iPods and other portable devices.
  • Internet activities: activities linked to the chapter content to increase students' knowledge and understanding.
  • Seminal paper links: a list of all of the seminal papers featured in the Research Insight boxes.
  • Web links: links to useful websites, with a company description.

Opening quotation mark MARKETING IS THE FIRST UNDERGRADUATE MARKETING TEXTBOOK TO OFFER A SUBSTANTIAL ONLINE AND DVD PACKAGE THAT IS FULLY INTEGRATED WITH THE BOOK Closing quotation mark

 

MARKETING | BAINES, FILL & PAGE | MARCH 2008 | 840 PAGES | 978-0-19-929043-7 | PAPERBACK | £35.99

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