DVD
Lecturer resources
Practitioner Insights: linked with the Case Insights in the textbook, these ten minute interviews give your students insights into what marketing practitioners actually do and the decisions they have to make.
View the Practitioner Insight from Chapter 11: Helen Bull, London Eye
Academic Insights: ten minute long guest lectures for each chapter of the book, giving students the opportunity to hear from experts from other universities.
View the Academic Insight from Chapter 16: Caroline Tynan, Nottingham University: Managing buyer-seller interactions to achieve marketing success.
Marketing Resource Bank: a bank of interesting and stimulating visual images and video to use which is truly integrated with each chapter.
This resource comprises two viral campaigns that were also television advertisements for Virgin Mobile. These advertisements use a humour appeal to advertise price promotions for Virgin Mobile contracts.
This resource is an example of print campaigns used by The Economist.
